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10 full days of fun at the Boulder County Fair

Boulder County Fair 2016

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Outdoor Arena Event

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Getting ready to watch the Demo Derby

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Get ready for some Kick-In up fun at the 2017 Boulder County Fair. Each year the Fair implements a full marketing strategy that includes print, radio, television, digital and social media placements. Below is the 2016 marketing strategy and demographics.
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Media Outreach

9 News television exposure
Radio - 3 regional radio broadcasts
Advertisement in 15 local newspapers and magazines
Intranet promotions and fair website
Social Media website exposure on Twitter, Facebook and Instagram
During the week of fair, the Facebook weekly page update showed a weekly reach of 159,223 in 2014 and 180,240 in 2015
Advertising is chosen to integrate all forms from print, radio, television and social media which attract fairgoers. This year's advertising will duplicate last year with the addition of more community event postings, electronic billboards on I-25 and banners along Hwy 287, additional social media marketing and e-mail newsletters. We have added a google grant which increased 50,000 viewers to the website. In addition, we are designing a new interactive website especially geared for Fairs and Festivals.
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Direct Benefit

Banners hung throughout key areas of the Fairgounds. These banners are strategically placed in areas where fairgoers watch performances such as the outdoor arena which had 4,000 fans watching the demolition derby. Also banners are hung in the indoor arena with livestock shows, and the market sale, also the fair garden for free music and entertainment. The entrance areas or road areas are other opportunities for high traffic exposure.
45,000 pieces of printed flyers distributed throughout the community which is a diamond benefit.
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Who Attended the Fair?

23% males, 77% females
Age
7% age 19 or less
9% age 20-29
29% age 30-39
23% age 40-49
18% age 50-59
10% age 60-69
4% age 70 or older
Education
37% are college graduates
25% have a Masters degree or higher
Income
7.6% have an income less than $25,000
18.9% have an income of $25,000 - $49,000
37.1% have an income between $50,000 - $99,000
22.7% have an income above $100,000 - $149,000
13.7% have an income of $150,000 or more
The Boulder County Fair management participated in the 2014 International Association of Fairs and Exchanges (IAFE) fair intercept survey project. The data was taken from the survey report.
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