9 News television exposure
Radio - 3 regional radio broadcasts
Advertisement in 15 local newspapers and magazines
Intranet promotions and fair website
Social Media website exposure on Twitter, Facebook and Instagram
During the week of fair, the Facebook weekly page update showed a weekly reach of 159,223 in 2014 and 180,240 in 2015
Advertising is chosen to integrate all forms from print, radio, television and social media which attract fairgoers. This year's advertising will duplicate last year with the addition of more community event postings, electronic billboards on I-25 and banners along Hwy 287, additional social media marketing and e-mail newsletters. We have added a google grant which increased 50,000 viewers to the website. In addition, we are designing a new interactive website especially geared for Fairs and Festivals.