The Boulder County Fair & Rodeo Royalty Mission:
- To serve as courteous, respectful, humble and enthusiastic ambassadors of the Boulder County Fair, Livestock Show and Rodeo, the farming and ranching community, our sponsors, our royalty program and the western lifestyle.
- To be diligent in learning more about our fair, our sponsors, animal welfare, the lifestyle we represent, and how to promote them.
- To enthusiastically apply our knowledge in helping current and prospective stakeholders of the Fair and the Royalty program to extract more value from their involvement.
- To continually strive to improve our Fair and our Royalty program through hard work and creativity.
- To be steadfast in ensuring that we are not successful at the expense of others and watchful that others are not allowed to become successful at the expense of our Royalty program, our Fair, or our sponsors.